Research into Different Folds

I began by looking into existing leaflet folds and techniques on Behance and Pinterest for inspiration. I especially like this three-dimensional leaflet/poster below. The theme for the piece was to (re)discover the Public Library   The logo has a three-dimensional feeling which is achieved through special folding techniques.

Below are examples of squared paper that folds out, an idea I want to carry out as I think concertina folds is an obvious choice for showing a design process. 

I especially like the Louis Vuitton invite below created by a studio called Happycentro in Verona. Their formula for beauty is mixing complexity, order and fatigue, the attention to detail is incredible with use of embossing and letterpress: "The starting idea was a paper object designed by us; its shape, expression of perpetual precision and pureness of the origami world, we wanted to meet with our intimate passion for special printing techniques."

Another idea to carry out, is cut into paper, so it could conceal/reveal part of my design process or something. 

Studio Task 01// Design Process

Once we received our one week leaflet brief, in pairs we started to mind map our design processes and what we do when we receive a brief. I soon realised that there is actually a lot of things we do within the design process. 

Individually we used them to create a flow sheet showing some sort of order to our personal design process. I found it quite hard to put everything in a set order because I find research, blogging/documenting, and experimentation/thumbnail sketches is an ongoing process as well as constant feedback. I find the entire design process as a overlap rather than a linear flow diagram.

My Design Process

Once I've read through, defined and outlined the brief I begin by brainstorming any initial thoughts and ideas. I identify the target audience. I next move on to research, gaining inspiration from looking through books in the library or portfolios/blogs online, I find research is a ongoing process throughout the brief. I sketch out some thumbnails, and possible concepts that I could use. I try to create a strategy (not that I always stick to it) this includes lists of things to do as well as time management plans. 

Throughout the brief, I constantly blog and document my work, evaluating and analysing. When it comes to crits I present my ideas and the rationale behind each design. I attempt to make at least a couple design boards for each crit. Finalise any last adjustments.  Produce the final outcome, test it out and write a final evaluation.

Whilst working, I always take regular breaks when I'm working else I get too distracted and stuck. If I'm feeling uninspired, to get myself feeling motivated I tend to go on walks or to the gym where I mull things over. 

We then began folding paper, I began by creating a simple concertina fold. 

Studio Brief 01 - "My Design Process"