Augmented Design: Evaluation

The aim of this brief was to produce a print-based advertising campaign across at least 3 print-based advertising deliverables (e.g. poster, flyer, billboard, etc.) to accompany my 'A brief history of...' website that features an element of interactivity. There are several methods, platforms and technologies available that can be exploited in providing interactive elements to print media therefore it is important that you research these thoroughly in order to develop an effective augmented design. Time management over the project.

To accompany my website I wanted to create an exhibition on sacred geometry to get people interacting with the exhibition and visiting/promoting the website. I wanted to promote sacred geometry and encouraging people to take a deeper interest in ancient design. I think this ties in nicely with my website as the purpose of it was to encourage people to take a greater interest in sacred geometry, ancient Egypt/orion mystery and more. I have taken aspects of my website, such as all the symbols and diagrams I have designed. However for my advertisements I want to introduce colours as my website is black and white. As my topic is rich in history and ancient, I want this to be reflected in my print and advertising by using gold screen-print. 

Overall, I am happy with the print deliverables I have created I think it looks professional, clean and minimal. I used a matt card to print the poster,leaflet and tickets on. This felt most appropriate for how they were going to be used, they needed to be sturdy but still flexible. The tickets have been perforated so that the stub would be torn off upon entry.

I am most happy with my a3 posters, I think they are eye-catching and different. I incorporated digital print with screen print over-layed I felt this gave it a really authentic touch and reflected the subject. 

I used Brandon Grotesque as my main font, it a really nice rounded typeface which carries distinctively soft curves that give it a sense of friendliness which is what I wanted in promoting an exhibition . 

Overall, I am please with how the project has gone I found my subject really interesting and saw it as a challenge. I think I have been successful in making this project augmented by creating an exhibition the public can interact with.