OUGD505: Study Task 04/Vote!/Idea Generation

After combining all of our research, as a group we began listing down issues and potential design solutions for our voting problem.

The main issues we found was a lack of trust/empty promises and a feeling of not being heard felt by the younger generation of voters. As well as this we felt  18-22 year olds as well as not being informed enough about politic policies, party views and issues. We also felt that our generation are rather lazy, discovering that most 18-22 year olds are easily distracted. We would need to create something no nonsense.


Idea

We came up with the idea that revolves around the tagline 'Because it matters'
We want to create a campaign that engages in a no nonsense non patronising way to inform 18-22 year olds that taking part in a vote does truly matter. Focussing on issues that will effect the target audience (such as housing, tuition fees, student debt) as well as issues of the nhs and immigration. 

Theoretically speaking, we'll be creating a pack that can be handed out at uni's and sent to student accommodation filled with basic information on each party, highlighting political policies/manifestos and issues the generation faces and a guide on how to vote. The pack will include: 

• Voter Registration Form
• Party Policies/Manifestos
• Key Rings 
• Badges 
• Bottle Opener

There would also be a digital platform for the campaign including twitter and facebook and perhaps an app.

The whole idea of the campaign is to try and make it personal for young voters, to connect them to politics by discussing the policies they care about and that directly affect them. They should take part in it because it matters.

I spent twenty minutes over the weekend coming up with possible design solutions. 

Hotdog fold leaflet, colour coded for each party