Augmented Design: Tickets

For one of my print variables, I've decided to release an opening night ticket. Expanding on my research, I have been drawing inspiration for my ticket design from Egyptian stamps. I really like the borders and colours. 

Design Decisions 

I used an arabic style font that reads English.

The free tickets can be picked up from leeds city museum on a first come first served for opening day. I have left a space for people to fill in their details, so they can receive email updates about the website and find out about similar events/exhibitions.

Augmented Design: Logo Development

I have established that my event promoting my website will be called Wonder. Wonder because it is linked to a feeling of amazement and admiration, caused by something beautiful, remarkable, or unfamiliar . Below, is my first mock-up of the logo. I asked peers what they thought of it. From the feedback the line across the title makes it hard to read. 

Mock up

Final Logo

Above is my final logo for the event I wanted to incorporate all the constellations relating to the pyramids at Giza; Orion, Sirus, Ursa Minor and Thuban. I feel this makes it more conceptual. Below is a vector diagram from my web brief which shows all the shafts that point out to these constellations, these shafts were seen as the Pharaohs gateway to the heavens. 

Augmented Design: Design Decisions

Font Choice 

My chosen font is Brandon Grotesque, a sans serif type family of six weights with matching italics. It was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility which is important for my print campaign.

Brandon Grotesque has a functional look with a warm touch. While the thin and the black weights are great performers in display sizes the light, regular and medium weights are well suited to longer texts. The small x-height and the restrained forms lend it a distinctive elegance.

I felt this sans serif font choice fitted well with my project as it to geometric and it goes well with my existing website design.

Colour Choice

To keep in fitting with my website I will be sticking with black and white yet using gold screen-print over the top. I felt using gold makes my project a lot more conceptual as ancient Egyptians worshipped the sun and collected gold. Egyptologists tell us is the other 75% of antiquities and gold are still buried in the sands of Egypt. 

OUGD503//Responsive Presentation

Study Task 13: Print Finishes

Lamination

Production Method: Lamination adds a layer of protective coating (usually some type of plastic), often glossy or matte, to the printed surface while also improving its sturdiness and water resistance. Lamination also has the added benefits of improving the tactile feel of the of the printed surface, lending it a smooth finish. If a high gloss laminate is applied to the printed surface, photos and images appear to have more contrast and have better sharpness, as shown below:

Cost: Low 

Matte laminated prints are more subdued but add a very luxurious and elegant finish to the printed surface:

Spot UV Gloss/Varnish

Production Method: Spot UV varnishes are paper varnishes applied to the printing surface and is cured or hardened by UV light during the printing process. This results in a glossy coating on the surface of a print.

Digital Preparation: 

Cost:  High. As the application can add one or two working days onto the turnaround time. This is simply because each piece of the printed design must individually passed through the spot gloss machine. This is labor intensive and a very specialised process which is why the cost does ramp up quite a bit.

(theres gloss, matte, satin, silk and neutral finished to varnish) 

Foil Stamping

Production Method: Foil stamping is the use of a malleable metallic material applied to the print surface by using heat and pressure. It adds reflective elements to the design as well as luxury. 

Digital Preparation: 

Cost: High. As it is labor intensive

Embossing

Production Method: Embossing refers to raising parts of the page for emphasis and texture.Embossing also adds a tactile dimension to your design. Images and text are literally felt.Often, embossing can be combined with other printing techniques such as foil stamping to enhance the effects of both techniques. Embossing happens after laminating, foiling, varnish etc. 

Digital Preparation: 

Cost: Low. Not as expensive as you might think. 

Letterpress or Debossing 

Production Method: Letterpress was invented in the 15th century and was the first reliable and widely used method of printing. A worker composes and locks movable type into the bed of a press, inks it, and presses paper against it to transfer the ink from the type which creates an impression on the paper.
Digital Preparation: None

Cost: Medium. Labour intensive. 

Die Cutting 

Production Method: Die cutting is used for creating shapes or slits in printed items, eg. if you wish to create a circular invite, innovative mailing piece or slits to hold a business card then you will need to have your finished piece die cut.

Thermography 

Production Method: Thermography is also the name of a post print process that is achieved today using traditional printing methods coupled with thermography machines. Thermography machines consist of three sections with a through conveyor.

The first section applies thermographic/embossing powder, made from plastic resins, to the substrate (normally paper). The areas selected for raised printing are printed with slow-drying inks that do not contain dryers or hardeners so that they remain wet during the application of powder. This ink is dried and hardened later during the heating process.

The second section of the process is a vacuum system that removes excess powder from uninked areas of the substrate.

The third section of the process conveys the product through a radiant oven where it is exposed to high temperatures. The heating process takes on the order of 2.5 to 3 seconds. The substrate (usually paper) has a peak in IR absorption at the wavelength used. Through conduction from the paper, the powder temperature rapidly increases and starts melting. When the process is correctly adjusted, the center of the largest filmed areas reach sufficient quality level as the product exits the heater. The melted ink then solidifies as the product cools.

This process is sometimes produced using manual powdering. The substrate with the wet ink is dipped into the powdered polymer. The sheet is then tilted back and forth, rolling the powder across the image. The excess powder is then removed by raising the substrate to a vertical position and lightly tapping the back side. The powdered sheet is then fed into a radiant heating system (as above) at a speed that achieves a good-quality melted film. In the case of craft applications, the powder is melted using a heat gun that blows hot air.

It is commonly used on wedding invitations, letterheads, business cards, greetings cards, gift wrap, packaging and can also be used to print braille text. It is sometimes used in diploma printing as an attractive alternative to the more expensive engraving option.

Perforating 

Production Method: Perforations allow a document to be separated into smaller portions of the whole and they allow a document to be folded easily (similar to the function of a score). In terms of printing specifications, perforations are classified according to bursting strength or tpi, which refers to "ties per inch" or "teeth per inch."
Burst and Tear Strength
The burst strength is a measurement of the pressure (as measured with a burst strength gauge) that is required separate a document at the perforated location(s).

The tear strength is the resistance that a perforation offers in preventing a document from separating at the perforated location(s). This also correlates with the physical effort that is necessary to separate the document at the perforated location(s).Tear strength can be categorized as "light release," which is easily torn; "medium release," which provides moderate tear resistance; or "stiff release," which provides the greatest resistance to detachment even after the document is folded at the perforation and is subjected to rough handling.The purpose and function of a perforation often determines whether the perforation is to be an easy release variety (3 to 6 TPI) or a stiff release variety (10 to 18 TPI). The weight and thickness of the paper stock also affects the burst strength.

OUGD503: Final Feathr Wallpaper

Below is my final wallpaper entry for Feathr. I've entitled it 'Cosmic' as it is space themed like a cluster of stars. I used the same speckles of spray paint but inverted the colours. Overall I've really enjoyed this project. It has been challenging to design with a different size canvas. Having to consider that the design will be on a large scale and used in different rooms really affected the design. I wanted to create something quite different, such as a dark wallpaper that could be used in clubs etc. 

OUGD503//YCN Competition Briefing

Established in 2001, YCN is a creative network of people & organisations around the world. We support our Members in their professional creative endeavours; putting wind in their sails and helping them to connect with new ideas, partners and opportunities.

This afternoon, Jenny from YCN came in to enlighten us on whats going on. The student awards are highly regarded. Looking again at the briefs, I am definitely going to take them very seriously, and try my best. Some of the advice she gave us was to hand in a complete project as apposed to just a finished piece (she suggested a 10 page PDF) They want to see our design process. The briefs are a brilliant opportunity to get noticed and meet/network with other creatives. Hopefully, in the new year I when we visit V&A we will organise a visit to the YCN studio and shop.

OUGD503: Responsive//Tigerprint

For my first card design I used paper-cutting techniques, scanned them in and traced them in illustrator. I found this font called Muchacho which has a real christmassy vibe. 

Study Task 12 - Augmented: Critical Questions.

Layar App

Layar is a company that believe augmented reality has the power to effect change in the way people discover and interact with useful and educational information. They gained international attention as one of the first mobile augmented reality browsers to hit the market. 




This Layar creator really isn't for me, I mean the whole point of buying a magazine is to have, hold and read the magazine not to end up browsing the internet. To me reading a book/magazine is a nice break away from technology. 

QR codes

QR code stands for Quick Response code. QR codes are like 2-dimensional barcodes, somewhat like the barcodes scanned during checkout at a grocery store. Scanning a QR code with a QR reader app on a mobile device can trigger things to happen on the device, such as launching a web browser and opening a webpage, or downloading an online file etc etc. 

Personally I have never bothered scanning a QR code and I'm pretty sure 99% don't bother with them. However, some people may find them super useful...

Questions! 

What is the potential of interactivity in print?

The goals and potential of interactive advertising are usually akin to the traditional objectives of advertising, i.e. to sell a product. This in turn means that many of the traditional elements of advertising impact and effectiveness remain relevant, even within the scope of interactive media

Can augmented design help draw people to your website?

Yes if used appropriately without trying too hard/gimmicky etc.

Is it all just a bit gimmicky? Or, are there opportunities?

Augmented design is definitely has the potential to be gimmicky, sometimes ruining the design of a piece altogether. I find the Layar app is just trying a little bit too hard to be different. When I see a QR code I never bother scanning it, and I'm sure 99% of other people don't bother either.

What kind of interactivity would be effective for my campaign?

As I am promoting exhibition. I want people to get inspired and to create excitement about learning about the endless mysteries surrounding Egypt along with its puzzling unexplainable theories of the great pyramids, built around the alignment of pyramids and stars, with its structural nature and lines. Some initial ideas I have are, posters, flyers, badges, bookmarks, etc.

OUGD503: Tigerprint competition

From ‘Happy Birthday’, ‘Good Luck’ and ‘Congratulations’, to ‘Merry Christmas’, ‘With Love’ and ‘thinking of you’ – we are all well versed in the simple expressions and sentiment of greetings cards.

Therefore, we would like you to challenge the traditional ways of expressing sentiment and come up with an original phrase. For example, ‘Merry Christmas’ could become something simple and contemporary like ‘Cool Yule!’

Once you have your new sentiment, we would like you to design a piece of typography using the words. The outcome can range from cute, fun and traditional, to humorous, pattern based, photographic or even 3D – anything you like!

Be as experimental as you wish, using a collection of mediums from hand-drawn text and watercolour, to linear drawings, collage and digital effects. Think about different formats and watch out for inspirational posts on our blog over the coming weeks to help you.

Be Commercial

We would like you to keep the Marks & Spencer customer in mind, and your design must have a commercial feel. Pop down to your local M&S store or go online to see the type of designs we create.

Prize
The winner will receive £200 and a possible placement.

Image Size

Images must be 500px x 500px or 500px x 700px, jpeg at 72 dpi.

Each entrant may submit a maximum of 5 designs each.

Please submit entries from Wednesday 12th November until Monday 8th December 2014 (Midnight GMT) using the 'Enter Now' button below.

Don’t forget, to retain your original artwork at a resolution of at least 300dpi, incase your design is selected as the winner.

Take Note

You are not allowed to submit a design that is for sale or has been sold to another party. Tigerprint can only accept original or unpublished work. If you submit an unsuitable entry we won't be able to choose you as our winner.

We will endeavour to approve your designs within 48 hours, after which they will be displayed in the current entries gallery.

Questions
Check out the Tigerprint competition blog, Facebook or Twitter to see the latest entries and find out about competition updates.

Visit our FAQs and Official Rules before submitting any entries for the competition or ask a question via Facebook or Twitter.

Workshop: Preparing images for print (Photoshop)

Tab tells you what colour mode you're working in.
All designed to work in RGB, default. 
-Colour Spectrum-
Mode of image should be in RGB, if you change it to CMYK there is a shift in colour (nearest printable colour)

Gamet Warning - silver areas colours are outside CMYK mode

Adjusting the Levels

Hue/Saturation

Proof Colours - The ∆ and exclamation mark shows that it is not a print colour. The cube shows it is not web safe. You can click on them and it will go to the closest colour.

Spot Colour

In offset printing, a spot colour is any colour generated by an ink (pure or mixed) that is printed using a single run. The widespread offset-printing process is composed of four spot colours: Cyan, Magenta, Yellow, and Key (black) commonly referred to as CMYK.

economic factors - cheaper

you can use spot colours to print metallic, fluorescent, varnish colours

Colour Libraries 

The main use of photoshop channels is to store information about colour. Below I have done some experimentation with adjusting them. 

Study Task 11 - Writing a project rationale

A project rationale should outline the problem and justify why a project should take place. As you are producing a campaign for your own website it is vital that you outline the requirements of the project just as a client would. Write a project rationale for your campaign outlining all the necessary requirements and restrictions. This should be written formally but it is a good idea to list your ideas roughly first. 

Considerations

Purpose//Reason for the campaign

Audience // Message

TOV/ Format

Materials / Budget

Placement / Distribution

Must do’s and must not’s

Time-frame

Target Audience 

 The audience will be similar to the website no age range, it will be aimed at people who want to learn about sacred geometry and the orion constellation.

Purpose

The purpose of the website was to inform, deliver and provide content on sacred geometry The website is to inform and educate people about sacred geometry and ancient design. The site is almost perhaps a 'learners guide' which has effected the overall design. It is clear, minimal and easy to navigate. The tone of voice is formal yet easy to understand. As well as basic outline explaining the symbols.

The purpose of the print campaign is to direct potential users to the website for it to get more users and to gain a bigger name. To attract people to looking at the printed content and coming to the exhibition I need to use a warm tone of voice as it is for adults and children. The message I want to communicate is one that stands out, creates excitement and gets people interested in the website and what the event/exhibition is about, I want to get across a message that allows people to get involved with a week long event on the sacred geometry of giza necropolis (Giza Necropolis is the sacred space where the pyramids are) at leeds museum which will be relevant in promoting my website for more information or tickets to the event. At the event adults and children can unlock/discover the mysteries of Egypt and learn about sacred geometry. However, at the core it needs to promote the website.

Requirements & Restrictions

The format used for the designs will be mainly image and text based. I have lots of geometry symbols and hieroglyphics that I would like to use.

My designs will be digitally printed, however if I have time perhaps screen printed depending on the time frame. I want to screen print gold hieroglyphics on top of the posters.

Materials -  most likely be thick white/off white paper stock, no bigger than a2.

I want my posters, leaflets, printed content to be distributed in shops, galleries, museums, schools and generally around leeds.

Must do's and Must nots?- I must ensure that the location (Leeds) relates to my target audience
- I must use this opportunity to be as innovative as possible
- Keep the message clear and concise. 

-Print must be engaging and relevant in promoting the website, not just an addition.

Augmented Design: Naming the Exhibition//Ticket Design

I had an idea to call my event/live lecture night, Wonder. I first searched for the definition of Wonder to see whether it was appropriate. Wonder, is the feeling of amazement and admiration, caused by something beautiful, I feel this is appropriate to the event. To me the mystery of the correlation between the location of the three largest pyramids of the Giza pyramid complex and the three middle stars of the constellation Orion, and that this correlation was intended as such by the builders of the pyramids, which I find amazing. As well as the stars of Orion being associated with Osiris, the god of rebirth and afterlife, by the ancient Egyptians. Also the geometry behind how the pyramids were built I find simply fascinating.

I started sketching/writing some initial ideas down. I came up with this logo for the event. The word wonder with a floating 'o' with a pyramid behind shooting to a star (the pyramids were seen as a gateway to the heavens) I quickly did a digital mock-up of my logo. I am quite fond of it but obviously it needs further development, regarding font choice, colour etc.

Information needs to be included in the poster: 

• What time do the doors open? 
• Where the event is held? ( Leeds City Museum) 
• How to get there?
• Ticket price? £5 (under 16s go free)
• Whats going on? live lectures talks on the orion constellation and the building of the pyramids
• My website and website logo for more information on sacred geometry 

Ticket Design:

To make my event more augmented and interactive with the website, I thought of creating printed tickets, that you can buy off the website as well as from Leeds City Museum. I also had an idea of creating a stamp when you enter the event , like a laser cut hieroglyphic wood block or something. I began by sketching some initial ideas, I feel like this would be a nice printed edition to my project. 

Ticket Design Inspiration:

These are all from pinterest.