Study Task 11 - Writing a project rationale

A project rationale should outline the problem and justify why a project should take place. As you are producing a campaign for your own website it is vital that you outline the requirements of the project just as a client would. Write a project rationale for your campaign outlining all the necessary requirements and restrictions. This should be written formally but it is a good idea to list your ideas roughly first. 

Considerations

Purpose//Reason for the campaign

Audience // Message

TOV/ Format

Materials / Budget

Placement / Distribution

Must do’s and must not’s

Time-frame

Target Audience 

 The audience will be similar to the website no age range, it will be aimed at people who want to learn about sacred geometry and the orion constellation.

Purpose

The purpose of the website was to inform, deliver and provide content on sacred geometry The website is to inform and educate people about sacred geometry and ancient design. The site is almost perhaps a 'learners guide' which has effected the overall design. It is clear, minimal and easy to navigate. The tone of voice is formal yet easy to understand. As well as basic outline explaining the symbols.

The purpose of the print campaign is to direct potential users to the website for it to get more users and to gain a bigger name. To attract people to looking at the printed content and coming to the exhibition I need to use a warm tone of voice as it is for adults and children. The message I want to communicate is one that stands out, creates excitement and gets people interested in the website and what the event/exhibition is about, I want to get across a message that allows people to get involved with a week long event on the sacred geometry of giza necropolis (Giza Necropolis is the sacred space where the pyramids are) at leeds museum which will be relevant in promoting my website for more information or tickets to the event. At the event adults and children can unlock/discover the mysteries of Egypt and learn about sacred geometry. However, at the core it needs to promote the website.

Requirements & Restrictions

The format used for the designs will be mainly image and text based. I have lots of geometry symbols and hieroglyphics that I would like to use.

My designs will be digitally printed, however if I have time perhaps screen printed depending on the time frame. I want to screen print gold hieroglyphics on top of the posters.

Materials -  most likely be thick white/off white paper stock, no bigger than a2.

I want my posters, leaflets, printed content to be distributed in shops, galleries, museums, schools and generally around leeds.

Must do's and Must nots?- I must ensure that the location (Leeds) relates to my target audience
- I must use this opportunity to be as innovative as possible
- Keep the message clear and concise. 

-Print must be engaging and relevant in promoting the website, not just an addition.