My chosen font is Brandon Grotesque, a sans serif type family of six weights with matching italics. It was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility which is important for my print campaign.
Brandon Grotesque has a functional look with a warm touch. While the thin and the black weights are great performers in display sizes the light, regular and medium weights are well suited to longer texts. The small x-height and the restrained forms lend it a distinctive elegance.
I felt this sans serif font choice fitted well with my project as it to geometric and it goes well with my existing website design.
Colour Choice
To keep in fitting with my website I will be sticking with black and white yet using gold screen-print over the top. I felt using gold makes my project a lot more conceptual as ancient Egyptians worshipped the sun and collected gold. Egyptologists tell us is the other 75% of antiquities and gold are still buried in the sands of Egypt.
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