We Are Human Beings campaign:
- Poster Series
- Website
- Publication
- Leaflet
- Badges
- Tote Bags
- Wristbands
- Stickers
I had the idea about the logo being a pink circle to represent unity and putting a full stop on trafficking and raise awareness about trafficking happening in the UK. I do have some worries about using the colour pink as it can be seen as girly-ish. However, this is a campaign about raising awareness about trafficking, a disgusting and unseen crime, and its physical and mental effects on women so it needs to be a somewhat feminine sensitive colour due to the nature of the issue. In colour psychology, pink is a sign of hope and compassion. I think by having a simple yet really recognisable logo it will make the word spread quicker and perhaps make things go viral. On social media people could change their profile picture to the logo, for trafficking awareness week?! an idea I need to revisit.
I have ordered some cotton tote bags, the plan is to screen-print the logo (once I have one!) on to the bags as well as this my housemate and I have ordered a badge machine! haha. The idea is that these tote bags and badges will be sold on the website and profits go towards the cause.
I want to create a small publication on trafficking in the UK to raise awareness and educate people about human trafficking. The tone of voice will be formal and easy to understand. I seriously need to consider who the audience is for these publications and where they be seen and displayed in order to raise awareness, perhaps by creating a theoretical event?
I have a lot of things to take into consideration, and due to the serious nature of my topic, I need to tackle it appropriately, making sure I am sensitive, considerate and tasteful with my work. Over the coming week its just a matter of compiling all my research into my design practice, a challenge I am looking forwards to!
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