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| example of logo applied onto tote bags |
After having a chat with Danny and presenting my idea about having the logo just a circle as I had some worries about using the colour pink as it can be seen as girly-ish and the logo being too simple. However, this is a campaign about raising awareness about trafficking, a disgusting and unseen crime, and its physical and mental effects on women so it needs to be a somewhat feminine sensitive colour due to the nature of the issue. I also felt having a simple logo it would be more rememberable and stand out and make an impression in marches etc. Due to the serious nature of my topic, I need to tackle it appropriately, making sure I am sensitive, considerate and tasteful with my work.
I am going to have two logos for my campaign, the main logo being a pink circle. The concept behind the other logo is that it is meant to be a rose. Seeking symbolic meaning of the rose from an esoteric perspective, I looked at the Tarot, in which the rose is considered a symbol of balance. Here the beauty of the rose expresses promise, new beginnings and hope. This I can relate to my campaign, a new beginning, no to slavery and hope. Another perhaps more obvious concept, is that stereotypically men give roses to women as a sign of love and affection.
I have my negatives of the logo and my tote bags ready to screen print.
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| Final Logos |
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