The principle of seamless is pretty simple: if an object within a ‘tile’ of a pattern extends beyond the edge of the pattern, the portion of the object that falls outside the edge of the tile must exist within the tile on the opposite side.
Translation: First things first. ‘tile’ is one repeat of your design.
Say you are going an anatomical heart as your image. If the heart hits the edge of the roll it has to appear on the opposite edge of the roll too. IE: It has to match to be seamless. Al Wrath's amazing Sketchy Trees is a great example of this.
More Official tech speak:
If the pattern is a straight match, the part of the object falling outside the edge must come on at the same level at the other side of the edge. If you are creating repeats that work as offset drops (eg. half drop), the part falling outside the tile must enter the tile on the other side of the tile precisely in the distance of the drop.
How to create brilliant seamless repeats:
Create work that comes to life on a whole wall. Don’t just design for the roll. Try and think how it’s going to feel surrounding someone.
Set up the canvas for your tile by choosing the size and shape you want. The width of the tile is 53cm. The length of the tile is totally down to your design and when printed will be repeated to fill the 10meter long roll.
Understand your idea as it relates to wallpaper. Is it half drop, straight match, reverse match that give your artwork the most depth and the right rhythm and flow?
Photoshop Offset feature comes in handy when you need to get the edges of your tile to match perfectly.
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