OUGD503: Whistles Research

I began by studying the whistles guidelines. It is quite strict to which font size and tracking you can use with Helvetica Neue. 

I liked how the women's products were predominately black on white and vice versa for men. I began by looking at the brands who are 'doing it right' as suggested by Whistles.

BYREDO IS A STOCKHOLM BASED FRAGRANCE HOUSE FOUNDED IN 2006 BY BEN GORHAM. PRODUCTS CURRENTLY INCLUDE PERFUME, BODY CARE, HOME FRAGRANCES AND ACCESSORIES. ALL PRODUCTS ARE MADE WITH A DISTINCT FOCUS ON CRAFTSMANSHIP AND QUALITY.

I really like the minimal look yet it still looks classy and elegant. 

La Labo

'Le Labo Santal perfume is inspired by the Marlborough man: the defining image of America, freedom and masculinity that became a source of fantasy for the rest of the world. Featuring leathery, musky notes, this fragrance is suitable for both men and women.' 

I like the fact that this scent is uni-sex. The packaging is simple and nice. 

Comme des Garçons