Wednesday, 19 November 2014

OUGD504: Web Brief Evaluation

The purpose of this brief was to design a multi-page website that effectively informs a user about the interesting and informative facts, figures, observations and visual content that you have discovered within the summer brief. Over summer I travelled to Hong Kong and was inspired by these sacred spaces I visited, which is why my website is based on Sacred Geometry and Architecture. Sacred Geometry involves a sacred universal patterns used in design of everything in our reality, most often seen in sacred architecture and art. The basic belief is that geometry and mathematical ratios, divine proportions (golden ration) etc. As a designer, I felt it was important to have an awareness and draw inspiration from ancient design. 

The relationship between my content and design decisions has informed the tone of voice. The target audience is anyone interested in learning the basic outline of sacred geometry. The website is to inform and educate people about sacred geometry and ancient design. The site is almost perhaps a 'learners guide' which has effected the overall design. It is clear, minimal and easy to navigate. The tone of voice is formal yet easy to understand. A basic outline explaining the symbols.

Overall, I am happy with the website I have created I think it looks professional, clean and minimal. My design decisions; I chose two fonts Karla and Ostrich. Karla is a grotesque sans serif typeface family that supports languages that use the Latin script and the Tamil script. Ostrich is a contemporary all uppercase sans-serif with a very long neck.  I chose sans-serif fonts as sans-serif works better screen based as well as my website is on geometry. I decided to keep my website colour scheme black and white, this is because my website is educational and I didn't want colour to distract from the symbols.

I am most happy with the symbols, diagrams and icons I have created, they took me a long time to do on Illustrator and I think they are successful in perpetuating sacred geometry.  I have also website interactive by every time  you refresh the homepage it displays a different example of sacred geometry.

Throughout this brief, I have learnt about web safe colours and html & css. Also my skills on the adobe software has improved.

To make my website more conceptual, I have designed sure the logo ( keeping with the geometry theme) three triangles ∆∆∆ that represent the pyramids of Giza. Furthermore, I have also made sure the sizes of the triangle are relevant to the orion constellation. As well as this my web grid has been designed using divine proportions and the Golden Ratio. I have also made sure and shown how my website is responsive and how it works across all devices (desktop,tablet and phone) 

If I were to have more time working on this brief I would really like to have a go coding it and making it live, this is something  I could potentially do over christmas. 

Overall, I am pleased with my website, I have really enjoyed learning about the subject and design for web. Ancient design and civilisations have always interested in me. I think as a designer I think its really important to have an awareness of ancient design instead of only focusing on current design thats happened in the last century. 

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