Search Engine Optimisation
Search engines use algorithms to access the suitability and rankings of a website based on search terms.
Search Engine Optimisation is a way of making alterations to websites according to the criteria that search engines use when ‘crawling’ web content. ‘Page Authority’ refers to how likely a web page will be ranked in a search based on SEO optimisation, internal linking and content relevance. ‘Domain Authority’ refers to how likely a domain will be ranked in a search based on age, popularity and size.
What affects changes in rankings?
- on-the-page factors - HTML, content and architecture
- off-the-page factors - links, trust, social, personal
- violations - irrelevant/weak content
Search engine optimisation is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your sites user experience and performance in organic search results
Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results.
Indicate page titles by using title tages - title tags tells users and search engines what the topic of a particular page is <title> <head> use brief but descriptive titles/
Make use of the 'description <meta> tag gives search engines a summary of what the page is about. Simple-to-understand URLS will convey content information easily.
URL parts can be removed - a user doesn't have to put the whole lot in, so prepare for a cut down version
Prepare two sitemaps, one for users and one for search engines. Lowercase sitemap is a simple page which displays the structure.
URL parts can be removed - a user doesn't have to put the whole lot in, so prepare for a cut down version
Prepare two sitemaps, one for users and one for search engines. Lowercase sitemap is a simple page which displays the structure.
Easy to navigate/natural flowing hierarchy. Stay organised around the topic, create fresh, unique content.
Anchor Text - suitable anchor text makes it easy to convey the contents linked. Use clickable text <a href="..."></a>
Optimise your use of images - all images have a distinct filename and 'alt' attribute.
Possible Changes to my website to help optimisation
- create <title> tags for each particular topic of the page, for example 'sacred geometry' and 'orion mystery'
- create a description <meta> tag which will give a summary of what the page is about on a search engine
- make sure all my image have a distinct filename and 'alt' attribute.
- I think my website already has a easy to navigate/natural flowing hierarchy as it is for meant to inform and educate.
No comments:
Post a Comment