Studio Brief 04 - Augmented Design

Your task is to produce a print-based advertising campaign across at least 3 print-based advertising deliverables (e.g. poster, flyer, billboard, etc.) to accompany your 'A brief history of...' website that features an (or some) element(s) of digital interactivity. There are several methods, platforms and technologies available that can be exploited in providing interactive elements to print media therefore it is important that you research these thoroughly in order to develop an effective augmented design. 

In order to produce an effective advertisement you must consider carefully factors such as:

• audience 
• communication 
• distribution 
• content 
• materials 
• quantity 
• time-frame 
• printing method and cost 

During the planning stages of this project you will show that you have considered each of these factors through a project rationale.

Your advertisements will be print-based with your deliverable outcomes printed to a high standard. It is expected that you are to adequately prepare your design work for a commercial print eventuality - this process should be documented on your Blog.

My first initial thoughts about this brief is that I want to promote a week long event on the sacred geometry of giza necropolis at leeds museum (obviously, it wouldn't actually happen) Where adults and children can unlock/discover the mysteries of Egypt. Therefore, my ad campaign would be creating posters and flyers promoting the event at Leeds Museum. I could also have fun with colour and vectors (screen print?) I want to take this brief further than the website which is an outline of sacred geometry and the orion constellation. 

Some possible topic areas I'm thinking of: 
Gods of the Niles 
Secrets of the Sphinx 
Orion Constellations
Hook and Eye

Something I really wanted to create a small printed publication on this as well, as I'm really interested in the topic of ancient design and civilisations. This is something I could potentially work on over christmas.