Wednesday, 8 October 2014

Initial Thoughts and Ideas

The first things I noticed about the name 'Woozy' is that the double 'o's look like they could be designed to look like a pair of cat eyes or a cat curled up. Some key aspects I've tried to reflect in my initial sketches, is warmth, lightheartness and playfulness. I've steered clear of incorporating paw prints as they are stereotypical.  




Below are some quick digital mock-ups I did in Illustrator. I am quite fond of the circle logos, but I'm unsure whether they reflect cat hammocks.



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