Studio Brief 02 - 'Logostarter'

Kickstarter is a web service for 'crowd sourcing' projects, products and businesses. Members of the public can pledge money towards projects ranging from music to technology to food. Your assignment for this week is to produce a logo design for a Kickstarter project of your choice. You will also consider and plan various branding strategies for your chosen project showing how your logo will enforce this brand.

Your logo will incorporate your knowledge of the project and it's creators having fully researched its origin. You will also consider carefully the market and or social context to which it belongs (e.g. music genre, locale, etc.).

Once you have developed and designed an effective logo you will demonstrate how this will appear on at least 2 deliverable elements (e.g. Poster, packaging, CD, advert, website, etc.).

I began by scrolling through projects on Kickstarter. Kickstarter is a global crowd funding  platform based in the United States. The company’s stated mission is to help bring creative projects to life. Kickstarter has reportedly received over $1 billion in pledges from 5.7 million donors to fund 135,000 projects, which include films, music, stage shows, comics, journalism, video games, and food-related projects.

People who back Kickstarter projects are offered tangible rewards and special experiences in exchange for their pledges. This model traces its roots to subscription model of arts patronage, where artists would go directly to their audiences to fund their work. 

Fire & Bone - https://www.kickstarter.com/projects/fireandbone/fire-and-bone-2-tiny-digitally-captured-metal-anim?ref=category

Fire and Bone 

Fire & Bone presents a new line of amazing, true-to-life jewelry and collectibles derived from real animal skulls. Taking full advantage of exciting new technologies, like 3D scanning and 3D printing, we create incredibly accurate miniature skull replicas that are highly detailed and faithful to nature's design. Beautiful as pendants or collector's items for display, each skull is cast using traditional techniques and is available in White Bronze, Yellow Bronze, or Sterling Silver. Both cutting edge and ancient, our skulls are a modern twist on a timeless fascination with the animal world.

The Process- each and every Fire & Bone skull began life as a real animal skull. Using a high resolution 3D printer, a miniaturized version of our original skull is created in wax.

 From that wax, a mould is made and from that mould they are able to produce a perfect miniature replica of our original animal skull in White Bronze, Yellow Bronze, or Sterling Silver, using age-old lost wax casting techniques.

The Team 

Jason Bakutis - Widely considered to be the 'hippy' of the group, Jason frequently says things like "animal spirit", "totem", and "connection". He is a life-long maker of 3-dimensional art. Jason has done 3D printing and 3D sculpting work with The Metropolitan Museum of Art, MoMA, and The Morgan Library in New York City.

Chris Boynton - Chris hails from the Colorado Rockies where, as a child, he could frequently be found falling out of a treehouse. As a reluctant grown-up he dabbled in film production, screenwriting, and astrobiology before teaching himself 3D modeling, becoming a level-10 3D printing wizard, and stumbling into a passion for product design.

Matt Kroner - A graduate of the University of Cincinnati's Industrial Design program, Matt works in product design and illustration with a focus on 3D printing and other rapid prototyping technologies. Apart from designing and making things, Matt enjoys science, soccer, and aligning things at right angles on his desk.