1. What is the purpose of the website?
2. Who is the target audience?
3. Was my reaction intended by the designer?
Its Nice ThatClear, Simple, Nice Illustration
1. The purpose it to champion creativity across the art and design world.
2. Creatives
3. Yes
BBC News
Amazon
White, Clear, Pictures
1. The purpose is for people to buy stuff
2.Audience is looking for things to buy
3. Yes
Ebay
Bland, Grey, Squares
1. The purpose is for people to buy and sell items
2. People looking to buy and sell items
3. I didn't find the homepage interesting, bit dull.
BBC News
Red, Type, Clear
1. Purpose to inform and educate people about the goings on in the world
2. Anyone with an interest in the news
3. Yes, its purpose is to broadcast the news
2. Anyone with an interest in the news
3. Yes, its purpose is to broadcast the news
Asos
Red, Sale, Pattern
1. Purpose is to sell clothes
2. Anyone with an interest in fashion and clothes and in want of new things
3. Yes, I immediately looked at the items of clothes on sale
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