The hammocks are not stereotypical hammocks, these cat hammocks are for the modern home, they would blend in a professional London flat. They are less cheap looking than the cat furniture out there.
The target audience for the woozy hammock are... cat lovers. A study by Carroll University, Wisconsin found that cat owners scored more highly on an intelligence test than dog owners and are more sensitive too. Dog lovers tend to be more energetic and outgoing than cat owners and follow rules more obediently, Live Science reported.
Statistics gathered by Kickstarter, have revealed that people are more attracted to businesses and products relating to dogs, than cats. As of April this year, the total amount of projects launched relating to dogs was 735, compared to 459 to do with cats. Dog products attracted $3,579,495 of funding, while cats pulled in $2,212,423. However, cat projects so far have a higher success rate than dog-related projects at 44 per cent and 39 per cent respectively and cat projects attract a higher number of average backers per project over-all.
Considering colour, I think I should stick to a neutral yet warm colour palette to reflect the design of the woozy. As it is a hammock that hangs off a radiator. I think any elements in the logo need to be smooth and curved.
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