The relationship between your content and design decisions should inform the tone of voice. Do you require humour, sophistication, authority, clarity or ....? You will need to demonstrate an awareness and understanding of the relevant industry standard requirements of designing for web based delivery.
Criteria:
Before I start, I must first establish the purpose, the target audience, tone of voice and what the audience will gain from my website. My summer project was based on sacred geometry and ancient Egypt. I will focus more on orion constellation and orion mystery.
Target Audience - My target audience will be anyone who is interested or wants to learn about the sacred geometry of Giza, the orion mystery and its history. Therefore I don't think there is a specific age range. I need to consider the design of my website as it will need to be easy to navigate around for any age.
Tone of Voice - I'm unsure yet of the tone of voice, I guess formal as it a factual website.
What the will Audience Gain - They will gain knowledge about the Pyramids/Orion constellation/Ancient Egypt knowledge
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